Danny Agsalog, President & CEO
As President and CEO, Mr. Danny Agsalog’s vision and dream for I-View Market Research Group is to provide employment for the talented young men and women of the Philippines who are looking for a career in market research. Under his leadership, guidance and unfaltering support, he has steered his executive team to realize this dream.
As a public servant, Mr. Agsalog has served in the cabinet of two County Mayors in the State of Hawaii. He served in the administration of Mayor Alan Arakawa of the County of Maui as Budget Director. He has also served under the administration of Mayor Mufi Hannemann of the City and County of Honolulu as Executive Director of the Oahu Workforce Investment Board; Senior Advisor for the Department of Community Services; and Senior Advisor for the Honolulu Emergency Services Department.
As a manager in the private sector, Mr. Agsalog was a member of the management team of Hawaiian Commercial & Sugar Company, a subsidiary of Alexander & Baldwin, Inc. for more than 10 years. He also served as Fund and Project Manager of the Microenterprise Program of the MEO Business Development Corporation, Inc., based on the island of Maui, Hawaii.
As a military serviceman, Mr. Agsalog served in the United States Armed Forces. His military service experience includes seven years in the United States Air Force as air traffic controller. His tour of duty in the United States Air Force gave him the opportunity to see many great places that include the most parts of the continental United States, Great Britain, the Scandinavian Countries, and Europe. He also served in the Hawaii Air National Guard for 15 years.
As a radio personality, Mr. Agsalog held weekly radio talk show every Sunday for several years at KORL – 1180 AM, KORL - 101.5 FM, and KPHI - 1130 AM , in Honolulu, Hawaii. The two-hour talk show is a live call-in show, where the callers can participate in the day’s topic by giving their points of view. Prior to moving to Honolulu, he held the same talk show at KPMW 105.5 FM Radio in the island of Maui.
As a civic-minded person, Mr. Agsalog served in many organizations. His community involvement includes being former President of the Filipino Chamber of Commerce of Hawaii – Maui Chapter. He was a Board Member and Chief Financial Officer of AKAKU: Maui Community Television. He also chaired the March of Dimes –“Maui Walk America 2001”.
As a political strategist, he made history in the County of Maui’s politics when he engineered the election of then Councilman Alan Arakawa who was the first challenger to win and unseat an incumbent mayor in the November 2002 elections. As chairman of the campaign, he managed several subcommittees and over 300 volunteers to propel Mayor Arakawa into the Office of the Mayor.
As a professional, Mr. Agsalog holds a Master’s Degree in Business Administration (MBA) from Hawaii Pacific University; a BA in Professional Studies from the University of Hawaii; and an Associate Degree in Applied Science from the Community College of the US Air Force.
As a proud native of the Philippines, Mr. Agsalog was born to proud Ilocano parents in the southern part of the Philippines, in the town of Palimbang, Sultan Kudarat, Mindanao. When he was five years old, his family moved to Sinait, Ilocos Sur where he attended and completed primary and secondary education. He is a proud product of Sinait National High School, in Sinait, Ilocos Sur, Philippines. He attended Saint Louis Univesity in Baguio City, Philippines.
Jenifer Ann S. Cochon, Senior VP & Chief Operating Officer
As Senior Vice President and Chief Operating Officer of I-View Market Research Group, Ms. Jenifer Ann S. Cochon works to keep the company at the forefront of the market research industry in the Philippines. Ms. Cochon’s leadership has propelled the growth of the company in the past few years. She has assembled a team of professionals with unparalleled loyalty to the company and dedication to work.
Ms. Cochon commands a wide range of experience dealing with domestic, international, and multinational corporations. Prior to joining I-View, Ms. Cochon climbed the corporate ladder in advertising and marketing communications. For more than ten years, she worked with Caballero Worldwide Partners in various capacities; as Creative Director, Vice President for Account Services and Director for Strategic Planning and Research.
Ms. Cochon holds a degree in Bachelor of Arts in Communication Arts from Maryknoll College (now Miriam College) in Loyola Heights, Quezon City. While at Maryknoll College, Ms. Cochon was on academic scholarship and consistently a proud Dean’s Lister.
Ms. Cochon enjoys having time with her two adorable daughters Jireh Cebricos and Joyce Ann Cebricos. Jireh is currently a student of the country’s premiere educational institution, the University of the Philippines in Dilliman, Quezon City, while Joyce Ann is currently attending Sacred Heart Academy in Pasig City.
Virginia F. Yabes, Vice President & Chief Finance Officer
As Vice President of Finance and Administration, Ms. Virginia F. Yabes is responsible for the company’s financial management. Under her leadership as the financial officer, Ms. Yabes ensures and maintains stable financial health of the I-View Market Research Group.
As professional, Ms. Yabes has dedicated most of her professional career in banking and finance. She spent decades of her professional life working for the banking industry. Her expertise includes but not limited to loan generation, processing, and bank operations.
Having been born and raised in the northern part of the Philippines, Ms. Yabes is fluent in the Ilocano dialect. She is also proficient in both English and Tagalog languages. Ms. Yabes is very active in the community most especially in her church, where she enjoys teaching Sunday school.
Ma. Avon A. Mananquil, Research Director
As Research Director, Ms. Ma. Avon A. Mananquil, has been the sparkplug of the company’s research operations. On a daily basis, she interfaces with staff and clients alike. Ms. Mananquil’s management skills and abilities have been very instrumental in the company’s success in delivering accurate, reliable, timely and actionable data and information to the company’s partners. Under her leadership, Ms. Mananquil also developed the in-house field and data processing complement of the company to assure the credibility and reliability of its research data.
Market research has been Ms. Mananquil’s professional career. She has been very fortunate to have the opportunity to work for a domestic as well as multi-national corporation in the field of market research. Prior to joining I-View, Ms. Mananquil was a Research Analyst for Philam Plans, Inc., and before that she was a Research and Account Executive with Caballero Worldwide Partners where she also gained extensive experience in advertising planning and implementation.
Ms. Mananquil is a 1999 graduate of the country’s premier state university, the University of the Philippines in Diliman, Quezon City, holding a Bachelor of Arts degree in Communication Research. She is very proficient in all the Microsoft products, SPSS, Statsoft, Statistica, Minitab and SAS.
Her organizational affiliations include UP Repertory, Alpha Phi Omega (APO) Sorority and the Red Cross.
Ms. Mananquil is married to Ryan, and they have a beautiful daughter, Hannah.
Ms. Jennibeth Pamorca’s loyalty to I-View Market Research Group is praiseworthy. She holds the longest employment seniority in the company. Her leadership skills significantly contributed to the current success of I-View Market Research Group in forging a partnership with one of the country’s top 50 corporations.
As Manager of the Field Services, she is responsible for all field works of the company. She is responsible for proper field implementation all projects under her control. She works in concert with the account services to ensure that the goals and objectives of the projects are achieved accurately and timely. She has demonstrated her skills in finding ways to complete the projects assigned to her with great accuracy.
Ms. Pamorca has an extensive experience in market research. Prior to joining I-View, Ms. Pamorca has done research work for companies such as Social Weather Station (SWS), AGL Marketing Research, and Philippine National Bank to name a few.Her past experience coupled with her time with I-View Market Research Group make her a valuable member of the company's executive team.
Ms. Pamorca holds a Bachelor of Science degree in Business Management from the Siliman University, one of the leading educational institutions in the southern part of the Philippines. In addition to English and Tagalog languages, she is fluent in many Visayan dialects.
A very independent person, Ms Pamorca lives in Pasig City by herself.
Jeremy Q. Cochon, Account Management Supervisor
Mr. Jeremy Q. Cochon sits with I-View's executive team as an Account Management Supervisor. Although he is new to his current position, Mr. Cochon is no stranger to market research and I-View Market Research Group. While he was still in college, this enterprising young student was doing freelance transcriptions for the company.
As a self-starter college student, Mr. Cochon has acquired a wide range of experience writing scripts for a daily primetime television program. And prior to completely finishing his college education, he has landed a job as a Copywriter and Account Executive with one of the country's most celebrated ad men, Roberto Caballero. It is with Caballero Worldwide Partners where he honed his craft, writing everything from television commercials, press releases. web copy, and even organizing, directing and writing scripts for events.
Mr. Cochon graduated from Centro Escolar University with two degrees, one in Mass Communication, and the other in Secondary Education. This young professional doer recently passed the Licensure Examination for Teachers in his first try, forgoing formal review classes and settling with informal self study with a handful of college friends. Today, Mr. Cochon is a licensed professional teacher.
Teaching will have to wait, however, because his post is with I-View Market Research Group, where the sum totality of everything he has learned in writing for television, advertising, and education will be put to good use.
Not bad for someone who started out as a freelance transcriptionist.
Ms. April Aura A. Balaoro, Data Processing & QC Supervisor
Ms. April Aura A. Balaoro, fondly called “Ara” is the youngest member of the executive team of I-View Market Research Group. Her contribution to the success of the company is her unquestionable commitment, professionalism and dedication to her work. She is equipped with admirable work ethic that is seldom seen in professionals her age. This work ethic and dedication propelled her into the position she currently holds as supervisor for Data Processing and Quality Control.
Ms. Balaoro's leadership helped launched I-View Market Research Group first nationwide quarterly mystery shopping study for the more than 300 Seven Eleven stores in the Philippines. She was also instrumental in successfully conducting the ongoing advertising tracking studies of the company. She has proven to be a workhorse of the company.
Ms. Balaoro is a graduate in the Philippine School of Business Administration. She holds a degree of Bachelor of Science in Business Administration, majoring in Management. She is highly skilled in most computer applications, most specially SPSS and Microsoft Office.
She is currently residing in Angono, Rizal with her family.
Ms. Janeth Pascual, Sensory Group Supervisor
As a Supervisor of the Sensory Group, Ms.
Janeth Pascual has the wide range of responsibilities. Her primary charged is to conduct regular central location test nationwide. In addition to the regular central location tests, she also implemetns special projects which often requested by the clients/partners. Her attention to details made her a very valuable meber of I-View Market Research Group. Ms. Pascual is experience in both field research and data processing.
Prior to joning I-View Market Research Group, Ms. Pascual gained experience in market research from Social Weather Stations (SWS), FRAMES, and Comission on Election (COMELEC). Ms. Pascual is profecient in most of the computer applications such as SPSS and Microsoft Office.
As a college student, Ms. Pascual excelled in her studies making her a consistent top 10 students lists. She was also a Dean's Lister. Ms.
Pascual is a proud holder of a Bachelor of Arts degree in Political Science from Mindanao State University. She is a member of the Mindanoa State University Alumni Association.
