Quantitative studies are recommended to:
- Measure a market and quantify that measurement with data that relates to market size, market share, penetration level, installed base and market growth rates.
- Track a range of useful market data over time like customer awareness, attitudes, satisfaction, and commitment.
- Determine overall behavior of a particular market by taking a statistical sample of customers to understand the market as a whole.
I-View utilizes the following quantitative studies:
- Usage, Attitude and Image (UAI) Study
- Product Usage Test
- Ad tracking Study
- Mystery Shopping
- Customer Satisfaction Survey
- Concept Test
- Name and Logo Test
- Packaging Test
- Ad/PR evaluation
- Pricing and Store Checks
- Media habits and lifestyle research
