I-View helps clients understand their markets by giving them the independent view and voice of their consumers. In doing so, I-View helps clients keep their customers satisfied by improving on their services and delivering products that are optimally aligned with consumer preference.

Our Ad Hoc Clients and Services Rendered (Listed by Industry)

Banking and Finance (Pre-need)

1. Hongkong Shanghai Banking Corp.
1. Pre-advertising (TVC) test
2. Customer Survey
3. Mystery Shopping
4. Promo Concept Testing
5. Telephone Survey
2. Sunlife Financial
1. Brand Review: UAI
3. Family First, Inc.
1. Brand Review: UAI
4. Philam Plans
1. Concept Test
2. Post-advertising test

Shoes & Jewelries

1. Via Venetto (Shoes)
1. Product Evaluation: FGD
2. Michelis Silver Jewelry (Jewelry)
1. Product Evaluation: FGD and in-depth interviews

Specialty Products

1. Puyat Flooring Products, Inc. (Flooring)
1. Product Evaluation: FGD
2. Personal Collection (Detergents)
1. Brand Evaluation: FGD
3. Jobstreet.com (On-line Job Search)
1. Brand Evaluation: FGD
4. Mama Sita’s (Mixes and Sauces)
1. Product Test: FGD
5. Givaudan (Scents and Flavors)
1. Product Taste Test: CLT
2. Product Concept Test: FGD
6. Pilipinas Teleserv Inc.
1. Unguided Mystery Shopping
7. Assessment Analytics Inc. (Online Assessment Tool)
1. Quantitative: Face-to-Face
8. Solutions Digitas (Software)
1. Desk Research Nationwide

Drugs and Pharmaceuticals

1. Green Cross (Rubbing Alcohol)
1. Post-advertising test: FGD
2. Concept test: CLT and FGD
2. Sanofi Aventis (Feminine Hygiene)
1. Intercept Interview
3. DKT Phils (Trust Contraceptives Products)
1. Market Segmentation Study: UAI
2. Trade Study
4. Sante’ International
1. Home Usage Test

Food, Drinks and Beverages

1. Allied Domecq (Wine and Liquor)
1. Product Test: FGD
2. Zesto (Juice)
1. Brand Review: FGD and UAI
3. San Miguel Corporation
1. Central Location Test (CLT)
4. CDO, Foodsphere
1. Product Testing (CLT)

Media and Advertising

1. World Impact Communications (Ad Agency)

a.   Product Test, Focus Groups

2. Workshop One (Ad Agency)
1. Concept Test: FGD and UAI
3. Big Top Production/Praxi, Inc.
1. Product Taste Test: CLT
2. Product Concept Test: FGD
4. Young and Rubicam
1. Concept Test: FGDs
5. Caballero Worldwide Partners
1. Market Segmentation Study for Noodles: UAIs
2. Concept and Product Test: FGDs
3. Advertising Tests
6. Carat Phils.
1. Brand review: UAIs
7. Philippine Daily Inquirer
1. Section reviews: FGDs
2. Distribution audit
8. Catalytx Advertising , Inc.
1. Quantitative Brand Evaluation
9. Adformatix
1. Qualitative Focus Group Discussion

Hospitality

1. Victoria Court
1. Mystery Shopping

Dining

1. La Panday Group of Companies (Pancake House, Teriyaki Boy, Dencio’s)
1. Brand Review: FGD and UAI
2. Brand Evaluation: FGD

Shopping and Convenience Stores

1. Ministop
1. Product Test: CLT
2. Ever Gotesco Malls
1. Mystery Shopping
3. Ayala Malls
1. Guided Mystery Shopping
2. Unguided Mystery Shopping

Transportation and Car Sales

1. Cebu Pacific
1. In-Flight Survey
2. South East Asian Airline (SEAIR)
1. Brand Review: UAI
3. Ford
1. Concept test: Quantitative
2. Comparative product testing

Real Estate

1. Eastwood Property Holdings
1. Mystery Shopping
2. INSPIRE, Inc
1. Qualitative: In-depth Interviews
2. Quantitative: UAIs, Face-to-Face, Online Survey
3. Quantitative: In-depth Interviews

School

1. Our Lady of Fatima University
1. Qualitative: Focus Group Discussions